Coupon
Facts
- 94% of the United States population uses coupons.
- Shoppers saved approximately $3 billion last year by using coupons.
- The typical coupon was worth $1.35 savings in 2008
- Manufacturers offered approximately $400 billion in coupon savings in 2008.
All
Age Groups use Coupons!
| Age |
%
using coupons |
| 18-24 |
92%
|
| 25-34 |
96% |
| 35-44 |
93%
|
| 45-54 |
94%
|
| 55-64 |
94% |
| 65+ |
95% |
Coupon
users broken out by income:
| Income |
%
using coupons |
| under
$25,000 |
89% |
| $25-50,000 |
96% |
| $50-$75,000 |
96%
|
| $75-$100,000 |
96% |
| $100,000+ |
93%
|
Source: Consumer Internet Survey Panel of 1,000 people
History
of Coupons
| 1894 |
Coupons
are born! Asa Candler, the druggist who bought the formula for Coca-Cola
for $2,300, gives out handwritten tickets for a free glass of his
new fountain drink. |
| 1895 |
Next
stop, the local grocer! C.W. Post distributes the first grocery
coupon worth one cent towards his new health cereal, Grape Nuts. |
| 1930's |
Coupons
are a staple in American households because of the Depression. Everyone
needs to save money wherever possible, and clipping coupons clips
weekly grocery bills. |
| 1940's |
Supermarkets
sprout across the country and continue the coupon tradition that
had begun in neighborhood groceries. |
| 1957 |
The
Nielsen Coupon Clearing House becomes the first clearing house devoted
to coupon redemption. Coupons have created a new industry. |
| 1965 |
One-half
of Americans are now coupon users. |
| 1975 |
Coupon
popularity continues to grow. Over 35 billion coupons are distributed
and 65% of American households clip! |
| 1998 |
America
celebrates the first National Coupon Month. Children create art
designs of their favorite coupons in the 1st Annual Coupon Month. |
| 2000 |
Parents learn how to involve children in saving with coupons for
National Coupon Month 2000. |
| 2008 |
89% of consumers use coupons while shopping at supermarkets as a way to economize during a period of rising prices. |
Where
To Find Coupons
 |
Insert booklets are loaded with coupons nearly 90% of all manufacturer's coupons issued in the United States are delivered in your local newspaperpaper or delivered with your local retailers' circulars. |
 |
Open your mail box – you’ll find coupons sent right to your door step. Put your name and address on coupons you redeem to get more coupons sent to you in the future. |
 |
Look in the
store. You can find coupons attached to the shelf, at kiosks, or the deli counter, and even at the check-out. Turn
your register receipt over sometimes there will be coupons
there too! |
 |
Try samples
offered in the store and you may often be offered a coupon to
take home a package of the newest and greatest products. |
 |
Check the product
package. Your favorite brands want you to keep buying their product,
so often youll find coupons on the package, or inside, for the next
purchase. |
 |
Look on the internet. There are coupon sites where you can print coupons and find providers who will email you coupons. A product manufacturer’s website may offer coupons for brands you love. Don’t forget to check your favorite store’s website too for coupons! Be cautious online, however, of someone offering to sell you manufacturer coupons ... there’s no need to buy them when there are so many available free! |
 |
Sign up to receive coupons on your cell phone. You'll get offers of
interest to you, maybe even when you are near the store or in the aisle
where the product is sold.
|
 |
Magazines are
another great source for coupons. Youll find them right on
the advertising page, or sometimes inserted between the magazine
pages. |
 |
Buy a local coupon book many are sold by schools and community groups to raise funds for good causes.
|
 |
Smart coupon
shoppers keep their eyes peeled for coupons youll find
them just about everywhere!
|
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